Generate qualified leads and build brand awareness with optimized top-of -funnel content

SEO-driven content strategy and writing services that distinguish SaaS companies in crowded and complex technical sectors.

The Problem

You’re struggling to start or scale your top-of-funnel efforts

Marketers and executives in crowded technical sectors understand the need to leverage top-of-funnel content to advance key business objectives. But too often, this content is dismissed as “fluffy” or “irrelevant” by engineers, product managers, and other technical stakeholders.

Additionally, many companies struggle to scale their top-of-funnel efforts because:

  • From managing the content calendar to staying on top of emails, it’s likely your content team lacks the bandwidth to oversee a top-of-funnel content strategy. And while AI-based writing services can help scale content, they will only be effective if given a framework and several successful examples.

  • You may have a technical writer on your team creating product-focused blog posts, Ebooks, thought leadership articles, and other marketing collateral, but without a purposeful content strategy and a strong understanding of SEO, these initiatives are unlikely to meet their full potential.

  • The majority of the time, your prospects’ introduction to your organization will be through a piece of top-of-funnel content, and this will be the first of many interactions before they request a call with the sales team. But if the marketing team, executive leadership, and technical stakeholders are not aligned on how to best engage prospects (or even who these ideal prospects are), it can lead to superficial top-of-funnel content that fails to attract qualified leads and pave a meaningful path for conversions.

The Solution

Top-of-funnel content that generates value for marketing teams, executive leadership, and technical stakeholders

Let’s get rid of fluffy top-of-funnel marketing, together. I specialize in producing and scaling strategic top-of-funnel SEO-driven content for companies that cuts through the noise.

Bridging the gap between marketing and technical teams

I act as an extension of your content marketing team + AI content marketing efforts, delivering:

  • SEO keyword recommendations across product verticals

  • A set number of completed articles per month

  • Tried-and-true content frameworks

  • Training sessions for your team to scale the program

Tactical reporting around success metrics

After discussing your particular project needs, I’ll:

  • Present my recommendations around key success metrics to track

  • Monitor and report on these metrics regularly to track the efficacy of our campaigns and make adjustments as needed

Strategy support for leaders

I work closely with executive leadership and other stakeholders to:

  • Produce impactful longform content assets, including ghostwritten articles, e-books, and more

  • Partner with you to shape a sustainable thought leadership and demand generation strategy

Testimonials

  • “Jackie is by far one of the best content marketing managers I have ever worked with. She is unbelievably helpful and thorough. A true professional at her craft and someone who makes the perfect partner to ideate, strategize and brainstorm with. Because of her unwavering support we’ve been able to significantly change the landscape of our marketing efforts across multiple product lines. "

    Lashay Lewis, Content Strategy Advisor and Founder at Authority Plug

  • “Over the course of working together at Mission, an AWS Premium Consulting Partner, Jackie collaborated closely with my team to produce SEO-friendly blog posts that both clarified and simplified customer pain points and offered tangible solutions tailored for the prospect's current stage in the AWS cloud journey. If you need to translate complex topics into strategic, accessible blog content that drives web traffic and high-quality leads, Jackie's the right person to ask.”

    Jonathan LaCour, CTO of Mission

  • “Jackie is a rare find in the content marketing world - someone who can dive deep into complex technical subjects while crafting compelling, SEO-optimized narratives that actually drive results. During our time working together, she consistently demonstrated an exceptional ability to translate complicated SaaS concepts into powerful thought leadership content. What sets her apart is not just her technical acumen and writing expertise, but her thoughtful, collaborative approach. She's incredibly reliable, quick to adapt, and always delivers work that exceeds expectations. Any B2B tech company looking to elevate their content strategy would be fortunate to work with her."”

    Eryn Peters, Co-Creator of AI Maturity Index

  • rachel-aquino

    "Jackie is a phenomenal writer and an expert when it comes to communications and content. She is a go-getter and brings a lot of great ideas to the table.“

    Rachel Aquino, Associate Director, Program Management at Forbes

  • "When I joined RentPath, I inherited a couple of folks on my team. Luckily, Jackie was one of those and immediately, I promoted her to the Content Specialist position. She provided a layer of grace and content expertise that was needed to help push RentPath to the next stage of SEO."

    Luisa Worrell, an experienced leader with 20+ years supporting start-ups and global Fortune 500 companies.

Packages

Foundations Plan

Integral SEO and content marketing support for lean marketing teams

A monthly service that includes:

  • SEO keyword research for 5 top-of-funnel blog posts per product (2 products maximum)

  • 2 completed articles using recommended frameworks

  • Training sessions to onboard content team and freelancers on new process 

  • Ongoing reporting on success metrics for each content deliverable

  • Access to 6 tried-and-true frameworks you can use in the future

  • 1 meeting per week to discuss updates/questions, as well as ongoing async communication

Deluxe Plan

Comprehensive SEO and content marketing support for mid-size marketing teams

A monthly service that includes:

  • SEO keyword research for 7 top-of-funnel blog posts per product (3 products maximum)

  • 3 completed articles using recommended frameworks

  • Training sessions to onboard content team and freelancers on new process 

  • Ongoing reporting on success metrics for each content deliverable

  • Access to 6 tried-and-true frameworks you can use in the future

  • 2 meetings per week to discuss updates/questions, as well as ongoing async communication

Premium Plan

Full-suite support encompassing thought leadership, SEO, and content marketing services

A monthly service that includes:

  • Content development for one longform content asset (such as ghostwritten thought leadership article, Ebook, keynote speech, etc)

  • SEO keyword research for 10 top-of-funnel blog posts per product (4 products maximum)

  • 4 completed articles using recommended frameworks

  • Training sessions to onboard content team and freelancers on new process 

  • Ongoing reporting on success metrics for each content deliverable

  • Access to 6 tried-and-true frameworks you can use in the future

  • Up to 3 meetings per week to discuss updates/questions, as well as ongoing async communication

À La Carte

Editorial support that falls outside the box

If you’re looking for some combination of services not captured in the three packages above, or need help with a one-off editorial/writing project, we should still chat! Book a free 30-minute strategy call with me here so we can discuss your project and the best path forward.

About Me

I have over 13 years of experience working as an SEO content manager, writer, and editor for a variety of technical companies in verticals ranging from Amazon Web Services, data science, cryptocurrency/blockchain, public safety, real estate, and more. No topic is too technical, complicated, or confusing.

I am also a published fiction writer with an MFA in creative writing, and my extensive storytelling background helps me tailor each piece of content with the needs of the prospect or customer (or, as we think about in the fiction world, the protagonist) at the top of mind.

Frequently Asked Questions

  • Every engagement begins with a complimentary 30-minute discovery call. Following that call, I ask the marketing stakeholder to complete a survey so I can gain insight into the team’s current pain points and goals as well as more information regarding core products and ideal customer profiles.

    After that, I provide customized recommendations based on your organization’s unique use case and needs, and we go from there.

  • Think of my service as a jumpstart for your content marketing team and AI-assisted marketing efforts. I provide the frameworks, content strategy, and ongoing guidance for your team, at less than half the cost of a full-time, in-house content marketing strategist. And if we are working on the Premium package together, I’m also shaping a pivotal long-form content asset for your team as well.

  • Many SEO agencies, at $10k a month, are focused solely on driving web traffic (and lacking in technical subject matter expertise). In comparison, both of my SEO-focused packages cost significantly less than $10k per month, and with both, you’ll be getting my in-depth SEO knowledge as well as my extensive experience writing technical blog content for SaaS companies that generate high-quality leads.

    With the Premium package, you’ll get access to all of the above as well as my ongoing support developing a high-value longform piece of thought leadership content.

  • Absolutely! When you reach out to request a meeting, please specify the type of content you are interested in discussing and I will be happy to send you some relevant samples.